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Digitization & AI Agents & Data Analytics

Grupo Lezama
November 17, 2025 by
Digitization & AI Agents & Data Analytics
Ander Alcon Ferreira

Oportunity

Grupo  Lezama  is  one  of  the  most  respected  hospitality  and  education  groups  in Spain,  with  over  50  years  of  history,  more  than  500  employees,  and  operations  in cities  like  Madrid,  Sevilla,  Málaga,  Marbella,  Zaragoza  and  even  international presence  in  Washington  D.C..  The  group  manages  iconic  restaurants,  hospitality schools, and pioneering educational centers such as Colegio Santa María la Blanca, blending excellence in service with a strong social mission.

Solution

Development  of  a  fully  customized  digital  ecosystem  integrating  a  multi-site  CRM built on Odoo, tailored to the operational structure of Grupo Lezama. The solution includes  internal  AI  agents  to  automate  communication  flows,  data  centralization from restaurants and schools, and dashboards for real-time decision-making.

Result

Operational efficiency improved significantly across departments. AI-driven automation enabled faster internal communication, smoother onboarding processes, and real-time visibility over restaurant and school operations, laying the foundation for future scalability and decision-making agility.

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